⁣Instagram verification is one of the ways to have a proven online reputation. In today’s #instamoody world, where we have tons of profiles representing something that they are not, the blue badge has become the dream of anyone who professionally deals with their Instagram profile. 

In this post, we will explain to you how to get verified and what other options your brand has for improving it’s Instagram profile.

Instagram verification

To start the verification process, you need to do the following steps: ⁣

1️⃣ Go to Instagram Settings 

2️⃣ Click on Account 

3️⃣ And then to “Request verification” ⁣

Instagram will ask you to enter your full name, the name you are known for, as well as to define which category you belong to (entertainment, sports, music, politics, fashion, etc.) ⁣

The next thing you need to do is upload (insert) an identification document such as an ID card or passport to confirm that it is you.

These steps look simple for people or brands fulfilling all Instagram recruitments for getting a verification badge.

Instagram criteria for verification profile

There are also some criteria based on which Instagram decides whether your profile should be verified, such as:

🚨 Authentic means that your profile must be the right person, registered business, or legal entity.⁣

🚨Unique – your account must be unique to the person, business, or legal entity it represents. So you can’t verify multiple profiles for the same company, except when some big brands are involved so they have various profiles. 

🚨Complete – this means that the account must have all the elements such as a profile picture, biography, at least one post, without a call to action to click on a link to another social network. ⁣ Also, it must be “public.”

🚨 Recognizable – your account must be known or be backed by a highly searched person, business, or legal entity. Instagram checks to see if there are any articles related to you, not counting paid promotions.⁣


Growing Your Online Presence

Otherwise, you can do many other things to grow the online presence of your profile and business. 

First of all, you have to create a profile that people want to follow you. It can be because your photos are beautiful because you are attractive, informative, or educational; in any case, your profile must have some value for the one who should follow you! ⁣

👉 Use HASHTAGS. But without exaggeration! Let them be carefully selected for the image and topic that you are talking. Do not put more than 10 hashtags in describe the main issue you are trying to sort it out.

👉 TAG your friends and brands. They will probably repost it on the story and you will gain visibility

👉 Tag the LOCATION. People love to look at photos from a location. This of course means that your profile is unlocked.⁣

👉 COMMENT! Be active and comment on pictures with friends, and even your favorite brands, bloggers, celebrities. Again, you will gain visibility.⁣

In addition to these simple tricks, there are two “capitals”. These are: ⁣

✅ ️PROMOTION- create an ad for your profile! You have a post on what a good ad should look like.⁣

️✅ ️GIVEAWAY- this is one of the very powerful tools to increase the number of followers. Donation! Give them something, your product or service, or someone else’s products. Get your predecessors to tag two or more people in a comment and share a post on their story. The condition is also that they follow you. You can do this on your own or in collaboration with another profile. Try it, the results are phenomenal! ⁣

And one more thing to remember – it is not important that you have a large number of followers, but that they are real followers, who are there because of you and your content! 

Besides that, it will be helpful to realize how the Instagram algorithm works:

Firstly, nobody knows the entire path that Instagram follows. There are noticeable parts of that journey, but we should use it for now before our competitors do the same.

How does Instagram algorithm work?

We are all witnessing situations when we post a post, and it is so good that it reaches the number of likes far from other posts in a short time. You will probably be surprised how this post may have such a much bigger positive reaction that it even brings you, new followers. The algorithm is responsible for that, and it looks like this: ⁣

➡️ 𝐇𝐨𝐦𝐞 – you post the post, and your followers see it on their Home. It is so good that the post has an excellent organic engagement in the first hour, ie the number of likes, comments, sharing, and saving.

➡️ 𝐇𝐚𝐬𝐡𝐭𝐚𝐠𝐬 – The Instagram algorithm turns on the light, and your post becomes visible on the hashtags you set in the description. Here you have the opportunity to move from the Recent category to Top.⁣

➡️ 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 – Engagement grows further, and your post appears in the Explore feed, and then many who don’t follow you have a chance to see it. In a way, it becomes “trending.” That’s how new companions come organically. ⁣

There is a long journey until your brand can be verified, but it is all worth it. Until that time, you have other things to do to grow your profile. If you need any help, let us know here.

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