SEO is not applied like a paintbrush – Your success in getting to the 1st page of Google won’t come from a lick of new paint. The healthiest cleanest fastest website still needs more than just on-page optimisation.
Search optimisation needs to happen over a reasonable amount of time so all factors are measured against keyword ranking improvements. Search engines don’t react overnight, so long-term optimisation is a reality. A once off audit or “lick of paint” is unlikely to get your business where it needs to be on Google.ie