Delivering Optimised Websites & Digital Marketing
Let’s talk about the most important part of your online business…The Online Sales Funnel:Understanding your online sales funnel is the single most important part of your digital marketing strategy. Not all digital channels are equal, and not all online audiences are at the same stage of the decision-making process. That is the all-important decision to …
What is the difference between marketing, advertising and branding? More often than not the lines are blurred between all three concepts. In the following we discuss the similarity between marketing, advertising and branding from an online perspective and where they sit in the context of business plans and goals. Importantly, marketing is not one and …
Years ago, it was easy – build as many backlinks as you can, and your website will fly up the Google search results pages (SERPs). No matter how you went about it – even links from almost empty or inactive websites counted! It all started to change in 2011 when Google algorithm updates (especially Penguin in …
A closer look at SEO in Ireland – The Good, the Spammy, and the Leprechauns… Ireland is somewhat unique in the context of Digital Marketing. The population is small (just 4 million +), the economy is recovering from the end of the celtic tiger boom, and the internet infrastructure is on-par with the fast, affordable …
Top Landing Pages & Usability Tips: This article offers top level considerations for your website’s landing pages. Any landing page where a visitor enters your site should be of great importance and aligned with organisational goals. Consider how your brand or promotion is being received in a digital era where the attention span of web …
AdWords: Getting to know Ad Rank & Quality Score Google AdWords offers a great platform for advertising to targeted online audiences. Google has lead the way in creating a system that not only generates not-too-annoying or intrusive adverts, but also allows advertisers to hone in and focus on the right search user segments. AdWords offers …
The SEO Check List Here you’ll find a comprehensive list of Search Engine Optimisation considerations for just about any website. The following covers fundamentals such as keyword research, title tags, duplicate content, site health issues and beyond. Identify Important Keywords: Search Engine Optimisation starts with identifying target keywords. What search queries should the website be …
I’ve had the pleasure of working on a number of successful eCommerce websites. Some operated in very competitive industries including online fashion retail. Most of the projects were struggling at the time I commenced making changes. In some cases, these changes were drastic to the point of turning inside out, the original eCommerce design. Here I …
How to create unique, readable and search engine friendly articles. The following article offers best practices for content going on external websites. This should be especially useful for blogger outreach or content marketing, but many points translate to general on-page content improvements as well. — A good article answers a question.— A good article is …