Navigating the Clash of Tech and Trust: The Rise of AI Influencers on Social Media
In today’s ever-changing social media landscape, the integration of artificial intelligence (AI) is reshaping how we interact and consume content. Platforms like TikTok and Instagram are leading this transformation, using AI to generate content and even create virtual influencers. But while this trend offers new opportunities, it also presents challenges that need careful consideration. The […]
The Google Update: The Good, The Bad, and The Unexpected
If you’ve been in digital marketing for any length of time, you’ll know that Google updates are like the weather—inevitable, sometimes welcome, and other times a downright storm. With the 2025 Google Update looming, it’s a perfect time to look back at the highs, lows, and “what-the-heck” moments of Google’s past updates. From pandas to […]
The Landscape of SEO in 2024 for Irish Businesses
Search Engine Optimisation (SEO) is a world where the rules are rewritten, and the landscape constantly evolves. In this article, we’ll dive into the intricate dance between digital marketing and Google, first exploring the past to see how we’ve landed where we are. The following is a candid discussion emphasising the critical role SEO plays […]
Navigating the Digital Landscape: Top 5 Marketing Trends for 2024
In the ever-evolving realm of digital marketing, staying ahead of the curve is essential for businesses aiming to make a lasting impact on their audiences. As we approach 2024, the digital landscape is poised for significant transformations, driven by technological advancements, and changing consumer behaviours. Let’s dive into the top five marketing trends for 2024 […]
We Need To Talk About Your Online Sales Funnel
Let’s talk about the most important part of your online business…The Online Sales Funnel:Understanding your online sales funnel is the single most important part of your digital marketing strategy. Not all digital channels are equal, and not all online audiences are at the same stage of the decision-making process. That is the all-important decision to […]
Marketing VS Advertising VS Branding
What is the difference between marketing, advertising and branding? More often than not the lines are blurred between all three concepts. In the following we discuss the similarity between marketing, advertising and branding from an online perspective and where they sit in the context of business plans and goals. Importantly, marketing is not one and […]
Clever Backlinks To Improve SEO
Years ago, it was easy – build as many backlinks as you can, and your website will fly up the Google search results pages (SERPs). No matter how you went about it – even links from almost empty or inactive websites counted! It all started to change in 2011 when Google algorithm updates (especially Penguin in […]
SEO Services In Ireland – Review 2015
A closer look at SEO in Ireland – The Good, the Spammy, and the Leprechauns… Ireland is somewhat unique in the context of Digital Marketing. The population is small (just 4 million +), the economy is recovering from the end of the celtic tiger boom, and the internet infrastructure is on-par with the fast, affordable […]
How To Make Landing Pages That Convert!
Top Landing Pages & Usability Tips: This article offers top level considerations for your website’s landing pages. Any landing page where a visitor enters your site should be of great importance and aligned with organisational goals. Consider how your brand or promotion is being received in a digital era where the attention span of web […]
Ad Rank – Google Ads Insights 2014
AdWords: Getting to know Ad Rank & Quality Score Google AdWords offers a great platform for advertising to targeted online audiences. Google has lead the way in creating a system that not only generates not-too-annoying or intrusive adverts, but also allows advertisers to hone in and focus on the right search user segments. AdWords offers […]
The Ultimate SEO Checklist Guide
The SEO Check List Here you’ll find a comprehensive list of Search Engine Optimisation considerations for just about any website. The following covers fundamentals such as keyword research, title tags, duplicate content, site health issues and beyond. Identify Important Keywords: Search Engine Optimisation starts with identifying target keywords. What search queries should the website be […]
Top eCommerce Considerations & Features
I’ve had the pleasure of working on a number of successful eCommerce websites. Some operated in very competitive industries including online fashion retail. Most of the projects were struggling at the time I commenced making changes. In some cases, these changes were drastic to the point of turning inside out, the original eCommerce design. Here I […]
Best Practices For Optimised Content
How to create unique, readable and search engine friendly articles. The following article offers best practices for content going on external websites. This should be especially useful for blogger outreach or content marketing, but many points translate to general on-page content improvements as well. — A good article answers a question.— A good article is […]