The Landscape of SEO in 2024 for Irish Businesses
Search Engine Optimisation (SEO) is a world where the rules are rewritten, and the landscape constantly evolves. In this article, we’ll dive into the intricate dance between digital marketing and Google, first exploring the past to see how we’ve landed where we are. The following is a candid discussion emphasising the critical role SEO plays […]
We Need To Talk About Your Online Sales Funnel
Let’s talk about the most important part of your online business…The Online Sales Funnel:Understanding your online sales funnel is the single most important part of your digital marketing strategy. Not all digital channels are equal, and not all online audiences are at the same stage of the decision-making process. That is the all-important decision to […]
Marketing VS Advertising VS Branding
What is the difference between marketing, advertising and branding? More often than not the lines are blurred between all three concepts. In the following we discuss the similarity between marketing, advertising and branding from an online perspective and where they sit in the context of business plans and goals. Importantly, marketing is not one and […]
Clever Backlinks To Improve SEO
Years ago, it was easy – build as many backlinks as you can, and your website will fly up the Google search results pages (SERPs). No matter how you went about it – even links from almost empty or inactive websites counted! It all started to change in 2011 when Google algorithm updates (especially Penguin in […]
SEO Services In Ireland – Review 2015
A closer look at SEO in Ireland – The Good, the Spammy, and the Leprechauns… Ireland is somewhat unique in the context of Digital Marketing. The population is small (just 4 million +), the economy is recovering from the end of the celtic tiger boom, and the internet infrastructure is on-par with the fast, affordable […]
How To Make Landing Pages That Convert!
Top Landing Pages & Usability Tips: This article offers top level considerations for your website’s landing pages. Any landing page where a visitor enters your site should be of great importance and aligned with organisational goals. Consider how your brand or promotion is being received in a digital era where the attention span of web […]
Ad Rank – Google Ads Insights 2014
AdWords: Getting to know Ad Rank & Quality Score Google AdWords offers a great platform for advertising to targeted online audiences. Google has lead the way in creating a system that not only generates not-too-annoying or intrusive adverts, but also allows advertisers to hone in and focus on the right search user segments. AdWords offers […]
The Ultimate SEO Checklist Guide
The SEO Check List Here you’ll find a comprehensive list of Search Engine Optimisation considerations for just about any website. The following covers fundamentals such as keyword research, title tags, duplicate content, site health issues and beyond. Identify Important Keywords: Search Engine Optimisation starts with identifying target keywords. What search queries should the website be […]
Best Practices For Optimised Content
How to create unique, readable and search engine friendly articles. The following article offers best practices for content going on external websites. This should be especially useful for blogger outreach or content marketing, but many points translate to general on-page content improvements as well. — A good article answers a question.— A good article is […]
Advanced SEO Considerations
A great attitude to have towards SEO is to never be satisfied. Always be analysing, always research, and always be proactive. Taking the time to dig deeper or double check the health of your website can reveal large gaps in optimisation. The basic day to day fundamentals of Search Engine Optimisation can be time consuming, […]
Recent Google Algorithm Updates
Using Google to search the web is not a complete look at the web as it is in it’s entirety, but rather a comprehensive look at what Google has found, analysed and indexed from the web. It’s is Google’s priority to provide users with the best, and most relevant webpages in light of the context of […]
16 Online Marketing Questions to Ask Yourself
I attended a great online marketing seminar run by 2 Sticks Digital Marketing before leaving Australia. As well as all the great information, handy tips and pod casts I acquired at the seminar; was a single sheet of online marketing questions. Even years later, this still stands as a great checklist for the would-be online marketing […]
On-Page SEO Top Tips
Top tips for site audits on-page SEO fundamentals. This counts as a great starting place to ensure that Google finds you, finds everything, finds it all easily and indexes it into natural search results. This presumes you have already found a reliable tool or method of conducting keyword research. Keyword research is key to any […]