The Landscape of SEO in 2024 for Irish Businesses
Search Engine Optimisation (SEO) is a world where the rules are rewritten, and the landscape constantly evolves. In this article, we’ll dive into the intricate dance between digital marketing and Google, first exploring the past to see how we’ve landed where we are. The following is a candid discussion emphasising the critical role SEO plays […]
Threads: The Future of Social Media or the End of Twitter?
In less than a week since its release, Threads, the new app from Meta, has received over 100 million signups. With a similar interface to Instagram, the apps focus on conversational text-based posts. Meta describes the app as “a new way to share with text” but also gives users the option to upload images and […]
We Need To Talk About Your Online Sales Funnel
Let’s talk about the most important part of your online business…The Online Sales Funnel:Understanding your online sales funnel is the single most important part of your digital marketing strategy. Not all digital channels are equal, and not all online audiences are at the same stage of the decision-making process. That is the all-important decision to […]
How to get verified on Instagram
Instagram verification is one of the ways to have a proven online reputation. In today’s #instamoody world, where we have tons of profiles representing something that they are not, the blue badge has become the dream of anyone who professionally deals with their Instagram profile. In this post, we will explain to you how to […]
Marketing VS Advertising VS Branding
What is the difference between marketing, advertising and branding? More often than not the lines are blurred between all three concepts. In the following we discuss the similarity between marketing, advertising and branding from an online perspective and where they sit in the context of business plans and goals. Importantly, marketing is not one and […]
Social Media Hashtags – Everything You Need To Know
Using hashtags in social media is kind of a trend now. You can notice that influencers and owners of popular social media pages use them a lot and more importantly – they use them wisely. Read the article to discover how to use smart tags! Great tags can help you reach more followers interested in […]
Social Ad Formats – Facebook Ad Insights 2018
Facebook was launched in 2004. That’s not long ago in the context of the life of the internet, And facebook wasn’t the first platform to try and bring about social interactivity online. But without a doubt, Facebook is the largest and most successful social media network. This means it’s advertising platform is also a market […]
How To Make Landing Pages That Convert!
Top Landing Pages & Usability Tips: This article offers top level considerations for your website’s landing pages. Any landing page where a visitor enters your site should be of great importance and aligned with organisational goals. Consider how your brand or promotion is being received in a digital era where the attention span of web […]
Facebook Hints & Tips – Your Business Page
Pages weren’t part of Facebook’s initial inception back in the day. For many businesses an initial move in embracing Facebook’s growing popularity as a marketing medium, was to setup a profile and this mistake still happens today. The functionality of a Facebook Page continues to grow, expand and improve. Pages are 100% the only way […]
16 Online Marketing Questions to Ask Yourself
I attended a great online marketing seminar run by 2 Sticks Digital Marketing before leaving Australia. As well as all the great information, handy tips and pod casts I acquired at the seminar; was a single sheet of online marketing questions. Even years later, this still stands as a great checklist for the would-be online marketing […]